#8 - Great Design = More Sales. Are you doing it right?
Wednesday Wisdom
Thought for the Week
If your brand had no words (just visuals), would people still recognise and trust it?
I always value feedback & questions. Write to me at [email protected].
Hope you have been having a great week & enjoy this edition of "Thursday Wisdom" instead 😉 (I was unable to send this out yesterday)
FYI, did you check out my collection of Lead Magnet Ideas to help you grow your email list? Have a look here
🕑 2 mins
This Week's Insights🎙️
Good design isn’t just about looking pretty - it’s about communicating value and driving action. Strong branding and visuals shape customer perception, build trust, and influence buying decisions.
Although we may not associate with or understand the deep meaning behind brands that we interact with on a daily basis, there are certain neurological associations as our relationships with brands develop, creating a sense of trust or distrust over time.
There are several studies that have shown that consistent brand presentation can increase revenue by up to 23%. Irrespective of impulse decision or not, a common saying when it comes to brand is that "people buy with their eyes first".
By maintaining an image that reflects your brand's identity, it can lead your prospects and customers reaching a point where they are able to identify your brand from the design alone. Alternatively, a confusing, outdated, misaligned, or unprofessional design can create friction and reduces overall engagement and conversions.
Practical Tips ✅
Use Brand Guidelines: Define colours, fonts, & imagery for consistency
Follow the 60-30-10 Rule: Use 60% primary colour, 30% secondary, 10% accent for balanced designs
Prioritise Readability: Fancy fonts may look great, but if people can’t read them, they won’t convert
Top Resources This Week 🤓
Not sure on how to get started with design? This is for you
One of the most powerful AI Image Generation tools in the world
🎥1st Secret to Great Design
Learn the ins-and-outs of the basics of creating great design
Did You Know? 🧠
Coca-Cola’s signature red and white colour scheme wasn’t originally a branding decision; it was a tax decision. In the late 19th century, Coca-Cola painted its barrels red to distinguish them from alcohol barrels, helping tax officials quickly identify them.
The colour stuck, and now red is associated with excitement, energy, and Coca-Cola worldwide. It is also estimated that 94% of people around the world recognise this iconic logo, which serves as a testament to the strong branding and marketing that the company has run for so many decades.
Use Design to Build Trust
Trust isn’t built overnight; it’s designed over time. Ensuring you have these 9 design elements across your business will create trust with your ideal audience over time.
That's all for this week.
See you next Wednesday!
Raman
P.S. To learn more about marketing and productivity, Follow Me on LinkedIn.
