Systems Create Scalability
Move from Pain to Gain
As a Fractional CMO Agency, we work closely with you to develop a strategic marketing roadmap that aligns our marketing objectives with your business objectives, with a quarterly review. This aims to ensure that our marketing efforts drive impactful results and contribute to your business growth over time.
Impressions
Follower Growth
Views
Why Strategy First?
The best marketing revolves around consistent messaging that attracts your ideal customers and resonates with them. We analyse you and your top 3 competitors to capture the opportunities and gaps, helping you achieve growth across multiple marketing platforms.
To generate consistent leads, it is important to ensure synergy between your marketing, sales and service systems. With our Strategy First approach, we cover the core touchpoints in your customer journey and tailor a marketing strategy that addresses problems and opportunities across those 3 systems.
With every strategy, we create a 3-month Action Plan to execute the necessary tactics based on the chosen Growth Priorities for your business. This gives you the clarity and confidence on how we operate as a Fractional CMO Agency, ensuring transparency on our work going forward.
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Content is the Voice of Strategy
Clear Your Doubts
Marketing strategy is the overarching plan that outlines a company's approach to reaching its target audience and achieving its marketing goals. It involves understanding the target market, evaluating competitors, and determining the most effective marketing mix, which is the combination of products, pricing, promotion, and distribution strategies used to attract and engage potential customers. In contrast, marketing tactics are the specific actions taken to implement the marketing strategy. These tactics include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are more focused and targeted on executing specific aspects of the overall marketing strategy.
We are a highly system & revenue-focused business – we will work with you to set Growth Priorities in our agreements, and work on the necessary deliverables within our retainer agreement, but only after conducting our Strategy First Plan. These would guide all of our decisions and experiments. That said, we never ‘promise’ any results because there are too many variables outside of Growth Genies’ direct control (budget, market dynamics, product-market-fit, fulfilment/supply capacity problems etc).
Yes and no. Yes, in that we can take control of as much of your marketing strategy, system and essentials as you need/want us to. However, we are different because of our built-in flexibility thanks to our partner-based model. We work with several types of specialised partners across the globe, allowing us to serve your needs and help align our marketing growth priorities with your business goals, which as an established startup and SME, can always keep changing.
As soon as you would like to! Feel free to try us out through our Free Strategy Assessment, or if you’re really interested in working with us and taking our strategic + implementation services, we can connect to design and produce our most popular, detailed and specialised offering - the Strategy First Plan.
Yes, we know the value this service provides, so we offer a 100% satisfaction guarantee. If after we deliver your final plan and recommendations, you don’t think you can use this information to improve your marketing results dramatically, simply ask for a full refund. 100% of our clients are satisfied with the value of Strategy First, which is why it remains our most popular service.
